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Born on 10th April 1956, Mr. Cherian is a communication’s consultant, a political campaign advisor and practicing political & policy professional. He is involved with political lobbying and bureaucratic decision making.

Dilip is the co founder of and Consulting Partner for Perfect Relations, established in the early 90’s. Perfect Relations was among the first agencies to introduce the concept of Image Management in India.

Dilip has recently been appointed as a member of PR Lions Jury at 60th Cannes Lions International Festival of Creativity, 16–22 June 2013, Cannes, France.

He has been on the governing board of the Advertising Standards Council of India, which oversees ethics, and practices of players in the media space. He is also the Honorary Director General of the Centre of Image Management Studies - a communication school that is a cooperative venture between several national agencies. He is a member of the Board of Governing Council of the National Institute of Design (NID) and the Apex Committee of Shareholder Education and Grievance Redressal of the Ministry of Company Affairs.

Dilip has been elected to IPRA’s (International Public Relations Association) Global Council as the India Council Member.[25] He is also Advisor to the President of the Federation of Indian Chambers of Commerce & Industry (FICCI).

Dilip has a wide array of professional stint in the sectors, but not limited to –

  • Media and Journalism Sector
  • Teaching
  • Speaking
  • Training
  • Analytics and Public Advisory to name a few.

Dilip is actively involved in initiatives ranging from concern for reproductive health issues via his membership of the Population Alliance and schemes, to providing computers for education in various parts of India through his association with the NGO to the One Laptop Per Child Alliance program. He serves as a Board member of Charkha; an NGO committed to using communications tools, to reach out to the masses, through success stories of development initiatives and is also an Advisory Board Member of the non-profit organization, JIVA Institute.

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